Is this the real state of ‘customer-centric’ business?
Last week I was fortunate enough to attend/participate in a informal gathering (in London) hosted by Bob Thompson (of CustomerThink.com). At this gathering we touched upon a number of topics and in...
View ArticleThe Paradox At The Heart of Customer-Centric Business
I am no longer a fan of customer-centricity nor customer-centric business. I am not a fan of the way many are going about customer focus, customer-centricity, or customer obsession. It occurs to me...
View ArticleTaking a Deeper Looking at the Customer-Centric Ideology
In response to an earlier post (The Paradox At The Heart of Customer-Centric Business) Christopher Frawley commented: Maz, your post is both intriguing and confusing. You’ve stated what you’re against,...
View ArticleTaking A Deeper Look At Customer-Centricity: Is It All Goodness?
Today, let’s take a deeper look at customer-centricity. Why? To get a better appreciation of what this term signifies. And importantly what it does not signify. How best to go about this? Allow me to...
View ArticleAn Unconventional Take on Customer-Centric Business
Some folks are generous. Some of these generous folks think of me as thought leader in the Customer space. As a result when other folks are doing research in customer-centricity, customer strategy,...
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